Google's Alexander Hunter gives a demonstration of the Nest Hub Max at the Google I/O conference in Mountain View, Calif., Tuesday, May 7, 2019. (AP Photo/Jeff Chiu)

Google's privacy promises don't sway many experts

May 08, 2019 - 2:08 am

MOUNTAIN VIEW, Calif. (AP) — Google is preparing new privacy tools intended to give people more control over how they're being tracked online.

But few experts appear ready to celebrate Google's moves, which are part of a broader effort by big tech companies to counter increasing scrutiny of their data collection practices.

CEO Sundar Pichai says the company wants to do more to stay ahead of "constantly evolving user expectations" on privacy. Google says it will limit the sending of personal information to company servers, extend ways for users to prevent tracking and rein in location sharing.

Critics countered that many of these measures appeared superficial and unlikely to seriously impact Google's own data collection.

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