KHF Communication

KHF statewide campaign: "Kansas Kids Can't Wait to Read"

May 29, 2019 - 2:00 pm
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The Wichita police department has teamed up with the Kansas Health Foundation for its statewide campaign called "Kansas Kids Can't Wait to Read".

Research shows among youngsters who fall behind in reading proficiency by the time they enter 4th Grade, two-thirds of them will likely end up in prison or poverty; 63% of Kansas 4th-graders are not reading at grade level.

The campaign will run during the "summer slide" -- when kids' reading abilities decline once school is out of session.

The campaign also elevates the abundant reading resources available across the state and lets parents know they have what it takes to give their kids a successful future.

KHF has identified educational attainment as a key indicator to health outcomes for the people of Kansas. Lower education levels result in lower socioeconomic status, which means increased levels of tobacco use, higher rates of obesity and a lack of health insurance coverage. In addition to the impact on health, children’s literacy rates affect the economic viability of Kansas communities.

The Research Shows a Need for Urgent Parent and Caregiver Attention:

  *63 percent of Kansas fourth graders are not reading at grade level.

  *Research shows that children who don’t read at grade level by the time they enter fourth grade are four times less likely to graduate from high school and two-thirds of them will likely end up in prison or poverty.

  *At this rate, of the more than 140,000 Kindergarten through third-grade students enrolled in Kansas public schools during the 2018-19 school year, approximately 90,000 Kansas children are at risk.

ReadWithThem.org, a mobile-friendly site where visitors can learn more and sign up for 28 days of texts featuring free tips, resources and information about other organizations that can help their kids learn.

Social media experiences including augmented reality stickers and photo frames parents can use to spread the message that their kids “Can’t Wait to Read.”

The campaign will also bring attention to the abundant literacy organizations, resources and tools available to parents across Kansas.

 

 

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