Talking Vino With Dr. Richard Peterson

The Good Life
Saturday, June 17th
In this opening segment of "Food. Wine, & Fun For Your Ears" Dr. Richard Peterson is Guy’s first guest. Dr. Peterson is well-known in the California wine industry as an innovator, winemaker, educator, international wine judge, viticulture/enology consultant and expert witness in legal cases. After earning a BS in Chemical Technology, a MS in Food Science and a PhD in Agricultural Chemistry, he started his working life in 1958 with E. & J. Gallo Winery in Research and New Product Development. Dr. Peterson gives us a little insight into his past and his new book called “The Winemaker.”
00:14:02

Transcript - Not for consumer use. Robot overlords only. Will not be accurate.

This is a good luck salute. Finance all the good things of life policy is also the good life sky bow. I still welcome the program they're ready for our David and not I. This friend of mine in Phoenix posted a screen shot of the upcoming weather for next week. Lowest temperature 112 highest 119. That's Texas not wait no that's Phoenix. And we can't complain about a hundred degrees. Welcome the good luck hope you come by every Saturday between new one for a little food one and bunkers. You have the opportunity to meet a lot of interesting people the whether they be chef cookbook author of wine makers. And one that I met many years ago that many years ago or so. Was the head judge in and driving force behind the Jerry meet new world international wine competition. Doctor Dick Peterson and you know I knew it was a great lying I nudity have been involved in some classy. One production as well as. Being one of the beginning research scientist at the Ernest and Julio Gallo back in the day. But I didn't know enough until I read his book the one maker. Doctor Peterson. Has put together a book that is that. Is certainly auto biographical. But if you wanted to read a book about what happened in the one business from the end of prohibition essentially. Up to today. You could learn a lot Dix. An innovator a winemaker. Why an educator. A wind judge. Of their cultural and on a logical consultant and one expert legal cases. BS in chemistry technology and MS and food science a Ph.D. in agricultural chemistry. The list goes on. Who started the work left in 58 at the Gallo winery in a researcher product development very interesting stuff. As a decade later he replaced under Cilic off literally one of the hollers of one making in our country at gore you vineyards BV. He's created so many fun things from. Products that we drank that our parents strength to. I've I am one from atlas peak and moderate vineyards and a lot is nice and atlas and invaded weakened. Doctor Dick how are you sir. I'm doing great words about such a good introduction I kind of can't wait to hear what I'm gonna say myself. Well not at man you can mere act I have a mental list of questions I took some notes while I read the book and by the way no wonder. The wind maker was. The international book award the gore mom to award for the the best one book. It is such as an indirect but I'd put on my FaceBook in my corner pages. If you're gonna read one book about why I'm making this would be the ones. Idea let's talk you know I I knew. That you were deeply involved in the one business and and I've had the pleasure of being in the room judging. When your administering their great one competition that your meet new world. But it's so fun to learn about as I'm always fond of doing. The stuff back stories that everybody's journey and line and and let's do. Where we got to do the reader's digest version we have 45 minutes dock so. We don't have to go that fast but go back to you know you're a midwest guy. Tell us about the the beginnings in and then let's kinda. Touch on that first line you made an animal go from there. OK I grew up. In the depression. And 1930s. And we proved much of her own food. My parents have tea tree acre. A creation should cholera farmed trees on nuclear arms and everything around us Swiss army. So I grew up in arms surroundings. And now we're used to doing our own thing we didn't my mom make our own birth. We didn't. You know we didn't have to spend very much of this term nobody had any money anyway. And out. When I got to be rather freshman I college. Iowa State. I blundered into a bunch of wine bottles of my dad had stirred in the caves and I found you know boys will be boys yeah okay they start making my own line but everybody group Concord grapes and there are I had conquered praise from almost everybody's backyard. And I want Iran and they were you know overall update here and jelly so they didn't need their cards a year talked a tall order seconds behind and that's actually the cover of the book the picture on the cover of the book it is actually the first time ever made line. Like all winemakers and meanest. Every one makers any any only maker that you know. They always believe that the first one minute maid would rank among some of the world's finest wines non from the time of the Romans on. They thought or when was the best tonight is true. Nevermind that one of my bottle exploded in the back in my car maker it. So that's just the way it is him in line every home wine maker even today they always think their line is that domestic anybody. No matter how spoiled it is. And they give that back in the day probably no air conditioning in that car up there and hot at central Iowa and the smell must've been pretty good for awhile. Well you know I was proud of that now I they it was the first car ever alone and 1937. Forward and have. I was so proud of that car and that's now I'd like dispel. I thought people would be really happy about it and I expected him to Egypt like great line in here nobody ever did what they did they do not. Merchant base as well like jelly. Well if this was an interesting beginning and at I think from what I read that you you probably were leaning more towards food science and and that kind of thing if I remember right I think Pillsbury had something to do. In near appear early decision making in that at what you chose line. That's right. IE don't I. I can't explain why it did exactly except that having made the best line in the world when I was only seventeen. Some obvious. That term line but you know people ask me all the time applied you know I write this book I did I decide to do it. And I was aware at an awful lot of people know a lot of outline and they have. They were underlying deeply and they still are today and that's every state in the midwest as well as a as France all the same there everybody's in the wind. And I started noticing things and it began the very first day on my first bit Gallo. Tea brand new Ph.D. and I went to work there are they were crushing grapes it was the first first working day of September. 1958. And down. They were showing me around the Weiner analysts unions out of one winery before and it was a little read the depression anger you know what. About prohibition. So how winery. And I knew nothing about lines so I gave me a guy from the LAPD show me around you wineries show me all the what's happening everywhere I saw overlap in the crushing and permanent thing going on all that we came into the bottom line. And bottling line all the bottles were there things screw cap of course nobody's quirks and and a bottle running on the line and continue here and I was very impressed how fast it was going all of a sudden everything stops just get cold. It was not time for a break it was lunchtime at the value stood their permanent. Sizable what happened. And one of the guys that don't label change don't worry about it but he sent out so fast that I wasn't sure I'd heard it correctly label change. Heard that before and didn't expect that so I watched him pretty soon guys came along with a little cardboard box and it turned out to label from the label are. But that they had been using and they put any provisions in the labels and encircled his such finger in the air and circle around the start of the line in this started and offered recording again. And that touchy suggesting that bottles that same line in the same bottle nosed same shape labels same side. But at different points a one hour at the end of the line in 1958 all the white lines and in the country. We're called sought turn that's the way that was there and you can see that history books. Everybody's. Trying to quietly in court that we're driver sweep with a car and driver lines. But cable line in the pipeline was called a turnout in the name of it. And the old bottle have been going on the line coming off of us not turn labels all the new label and ossetian and he. Simply well that was name I hadn't seen before. And out later on troop four months later found out that to somebody and in and Ernest Gallo's life had told him that maybe people are just tired of all the senate turned label and others and other regions around scholarship believe it may be yet if you are trying to label so. That data were bottling and do an option believe for a trial testing and I think it was Houston. And yes this is an interesting point. Few months after that test began they started getting line letters from people. Out in media market. And people over and over and over again they told tell a much better than I thought that new Shipley lies that had ever seen from the old son turned. And I laughed about and touch that's funny. And I started making mental notes to start with and then after I ran into release funny and interesting things. I it would make little note and write a note on paper stick in the box. Well after twenty years I've had boxes of paper notes you know and memos from people and things I wanted to say. And I figured that down the line somewhere it would become a book but I think news that. All the people around who knew a lot of outlined. Still have no idea what goes on inside wineries. And that's really what I wrote a book a little attitude to tell people about some of the funny things on the line industry but all so what exactly happened in various wineries. So the book is. Insists it's different wires and it worked for. All different from each other very different and a dramatically different and funny and their own ways. And that's what the book is so it's you you really I don't particularly so much as an autobiography although it's the certainly me telling the story. In the book. But I think. As you're sending your induction. It's is a real good history of what actually happens in wineries. From and the exact picture of what did happen in those six miners. Between 1958. And today. And you know we've come such a long way Dick and an end to be able to sit in your chair be you look back. And know all the things you've got to see into can be a part of that the science of winemaking in the chemistry behind it. In those early days with. Pretty interesting. And in a good way at that time and then in retrospect now kind of a strange way I mean. Thunderbird was the biggest selling line that Gallo produced I think. And in the early days and and you've got to watch that and and then you had a part in making it when they when they turn that beautiful sought turn into chablis. Sorry to our French friends that to bed and probably didn't have a single grape Chardonnay and it. No it you know at all past correct. You know if things were different then and in my parents. We're in the restaurant business and the one that was pretty much all French. But they drank you know Karl Ross the year Gallo were. You know Paul Taylor three leader and a three liter jugs of you know mountain brine and and chablis and to sit back and think of how far we've come and such really a relatively short period of time. Must become a fund for. It is it really is and has form another reason I wrote a book to show people. How we got from prohibition which was a total destruction of of wine appreciation. To where we are today where over lines go for a 500000 dollars in auctions. As a dramatic change. And they hit they get a pretty good picture of how it happened in this book I think that. Seemed like people do like duplicates selling well and and a they don't tell me I get emails and letters all the time from people thanking me further letting them know. What actually happened and otherwise they didn't know. Some of the stupid things winemakers do some pretty easily do. Some brilliant ones. And I just told a report it happened and there are some pretty dumb moves that some of some Smart people made. And there are some brilliant moves that deeply didn't it first aren't made let's at all there so it's. Let's take a break we come back I think. Some of the brilliant moves happened because of the two Gallo Brothers. And I think that entity still continues today with Gina and and who will talk about some of that and will continue with my guest journey in one my guest doctor Richard G Peterson. The book is called the winemaker there's links a good life got dot com. You gotta get a copy and we're gonna give away copy toward you on the program sonoco way regret that.
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